The Cake Fairy Toronto
Image Source: The Cake Fairy TO Instagram
Meet the Brand
The Cake Fairy Toronto is a small business serving the Greater Toronto Area with its whimsical cakes and baked sweets.
Role
Designer of Social Media Assets
Strategy
Brand Imagery, Brand Mascot
Date
2021 - 2022
Building the Brand
This project taught me that building a brand is like the process of icing a cake. There are a lot of mandatory steps: constructing the layers to create a foundation, priming the elements, and bringing the final touches together that ultimately lead to the beautiful final product! With great collaboration and creative drafting, this mascot gives a sweet embodiment of their magical baked goods.
Customized Menu
Keeping with the cute, bold brand image, I designed these menu cards to display the various flavours.
Spread your Wings!
With the beginnings of a bright and bubbly brand personality, The Cake Fairy TO can spread its wings into its new venture.
Banner Photo by Taryn Elliott from Pexels