Moonlight Resin By Nila
Meet the Brand
Moonlight Resin by Nila is a resin-crafting business based in the Greater Toronto Area. Their products range from coasters to key chains, made with colourful epoxy resin blends and decorative baubles.
Role
Designer
Strategy
Branding & Visual Story Telling
My role was to design a logo that captures the vision of this new small business through imagery that emulates the brand’s story and astonishing creations.
Date
February 2021
Image Source: Moonlight Resin By Nila, Instagram
The Client’s Story
The whole brand takes inspiration from the moon and includes its Tamil name, Nila. It is a crucial element that embodies the luminous, otherworldly characteristics of the brand.
Additionally, the client mentioned that flowers were a vital component of their brand image. Occasionally, their creations display dried flowers as pictured on the left. They represent the vibrant colours and naturalistic beauty of their pieces.
The final element that signifies the brand is the spontaneous blends and splashes that come with their pieces of work. This is one of the great qualities of epoxy resin because it is a medium with great intuition.
Typography
I paired a playful Script font, Intro Script, with a simple rounded display sans serif font, Quicksand in Black.
Colour Palette
Time to Shine
The final design illustrates the playful and artful elements of Moonlight Resin By Nila. The details hone in on the intricacy of my client’s resin work, as well as incorporate all the visual factors behind the brand’s story.
Programs: Procreate, Canva Pro (Fonts), Figma
Real-Life Brand Applications
Stickers, Thank-You Cards