Ali’s Demo Houses
Banner & Photo by Ron Lach
Meet the Brand
Ali’s Demo Houses is an independent demonstration-house building service based in Montreal, Canada. He wants a logo to begin his business journey!
Role
Designer
Strategy
Establish Brand Identity
Date
March 2021
Design Process
During the brainstorming process, I played with several logo designs involving the client’s name and found that the letters could form a shape of a house. That led to various stages and experimentation with the colours, shading, shadows and spacing. I found a dynamic typeface called Ethnocentric (which is free for commercial use!) to create the desired shape. Then, I used Figma, a vector graphics editor and prototyping tool (similar to Adobe Illustrator) to construct the samples shown below.
Colour Palette
The main colour is Yimin Blue, also known as “YInMn” blue, the latest blue pigment to be discovered within the last century. I believe this vibrant shade of blue can represent the new beginnings of this company.
I paired it with a secondary set of colours to add dimension to the main colour; Navy Blue and White.
Constructed a New Brand Identity
The finalized product is a great depiction of the company’s brand identity. It creates an intuitive, streamlined symbol for the client’s services. Meanwhile, the colours evoke trust and new opportunities. This logo will mainly be used on tangible applications such as business cards and stickers, and be a simple introductory symbol to the brand.
